“Content design research: Gain influence, make an impact”
I’m presenting a 3-hour intensive workshop at the 2023 Button Conference.
Here’s what we’ll cover:
- Identifying the most important content on which to conduct research.
- Understanding the value and limitations of quantitative research (the “what”) and qualitative research (the “why”).
- Tools of the trade, from free, low-cost, and scrappy techniques to online platforms that enable online surveys and customer interactions.
- Partnering well: Collaborating with your UX research peers and managing interactions with stakeholders.
- Sharing results with tact and diplomacy.