erica jorgensen onstage at Button-2022

Button 2023: The Content Design Conference

“Content design research: Gain influence, make an impact”

I’m presenting a 3-hour intensive workshop at the 2023 Button Conference.

Here’s what we’ll cover:

  • Identifying the most important content on which to conduct research.
  • Understanding the value and limitations of quantitative research (the “what”) and qualitative research (the “why”).
  • Tools of the trade, from free, low-cost, and scrappy techniques to online platforms that enable online surveys and customer interactions.
  • Partnering well: Collaborating with your UX research peers and managing interactions with stakeholders.
  • Sharing results with tact and diplomacy.

Learn more here.

Get in touch

Contact Erica about keynote presentations or custom content design workshops.

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